The big picture

Analytics fuels the integration of your digital strategy.  We recommend what should be measured across the continuum so you can understand how your website and marketing investments are performing now and how you can test and optimize them to perform better tomorrow.  The data we present is usable, driven by goals and delivered with insights and recommendations.  We explain what happened, what we’re seeing, and where you can most effectively take action to improve performance.  Our goal is simple – we want to improve your ROI.

Our services

  • Multi-Channel Behavior
  • Segmentation
  • Predictive Analytics
  • Marketing Effectiveness and Attribution
  • Media Effectiveness
  • Mobile Analytics
  • Social Impact and Network Analytics 
  • NLP and Machine Learning
  • Analytics and Big Data Platforms
  • Learn more about PwC’s Analytics services